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Channel: Brand Experience – Technology and Operations Management
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Lululemon: From Niche Market Pioneer to Apparel Ubiquity

It was late January 2015 and I was attending a dinner hosted by the Private Equity firm I was working for at the time. Seated next to me at the table was a Senior Executive leading design and branding...

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IoT: The Internet of Trenchcoats

Luxury and the Fourth Industrial Revolution Burberry’s business model successfully pivoted from the traditional to the digital in an attempt to differentiate itself by connecting to millennials....

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